2D Barcodes: I've seen them, but what are they?
Mobile barcodes are a new and innovative way to access the mobile internet where users can use the camera on their mobile phone to scan barcodes that may appear in magazines, newspapers, billboards, LCD/plasma screens, packaging, business card and even t-shirts. A user having a mobile camera phone equipped with the correct reader software can scan the image of the 2D barcode causing the phone browser to launch and direct to the programmed URL. Codes can be used to provide fast-track access to mobile websites, special discount offers, send an SMS, and receive a ring-tone, save contact details on mobile address book...the possibilities are endless!
1D Versus 2D Barcodes:
Linear barcodes (or 1D) are comprised of a series of vertical black lines and white spaces of variable width, which are decoded by a barcode reader to extract the information they bear. These barcodes have a size and capacity problem, restricting their use primarily for stock control. In contrast, 2D barcodes are formed by patterns of black and white squares arranged on a square grid and can encode thousands of characters in virtually any language. Add pictures of barcodes
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In general, 2D barcodes can encode more data than 1D barcodes of the same size and can encode the same amount of data in much less space. The most common use of 2D barcodes is to request information or content from a Web site like details of a promotion, discount voucher or to activate a download like a ring tone or video, depending on campaign. |
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Data Matrix Versus QR Barcodes
Data Matrix and QR code are both 2D barcode formats available as open standards. Data Matrix was designed in 1989, and standardized by many organizations including NASA, US DoD and major industries such as electronics, pharma and postal marking. The QR code was created by Japanese corporation Densowave in 1994. The "QR" is derived from "Quick Response", as the creator intended the barcode to allow its contents to be decoded at high speed! (Wikipedia). Add pictures of QR and Data Matrix codes . |
Get Creative!
One of the services we offer than sets us apart is the ability to utilize top-flight artists and designers to integrate your branding within your barcode campaigns. The process can be tedious to insure quality functionality, but like we said, it's one of the things that sets us apart.
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