Campaign Dashboard: The campaign dashboard provides real time reporting and detailed information on mobile barcode campaign performance metrics, providing a better understanding of customers’ response to multiple campaigns. Detailed data on campaigns enable advertisers to compare the performance of different advertising media like billboards, posters and magazines, and modify media placement even mid-campaign. Ads and marketing campaigns can be customized to drive more relevant campaigns and, ultimately, deeper audience engagement and better ROI and Return on Marketing Objectives (ROMO). The Dashboard directly addresses the lack of measurement in the print medium by providing advertisers with 24/7 access to dynamic measurement charts and reports, via a secure interface.

Campaign Dashboard features include:

• Performance insights: Number of barcodes scanned, response volume by location, time, device and media type.
• 24/7 transparency: Full campaign transparency, showing which medium is running the ads and the exact response to each ad in real time.
• Campaign control: Advertisers can easily measure response to ads and in real-time remove or change campaigns that are ineffective.

Summary Screens: The mobile service provider and the advertisers can view the vital statistics of Line of Business Groups, Campaigns and barcodes. The summary screens have a standard layout and content, which provides a simple to learn and use environment. The summary screens include:

• Graph displaying the number of scans per day.
• Total number of scans, barcodes, unique users and average barcode scans.
• The fees generated by the Line of Business Group.
• Pie charts showing campaign performance according to customer segments, advertising medium, types of phones, and geographical location.

Reporting: A comprehensive reporting system enables generation of one-time and scheduled periodical reports. Generated reports can be saved for future reference.